NORTH MYRTLE BEACH, SC – July 13, 2025 — Todd Hilliard, a 63-year-old man from Kernersville, North Carolina, tragically lost his life on Friday afternoon during a vacation in North Myrtle Beach. Horry County officials confirmed that Hilliard died as a result of an apparent drowning incident after he experienced a sudden medical emergency while in the water near 36th Avenue South.
Authorities report that Hilliard was pulled from the ocean unresponsive by rescuers after the medical emergency caused him to lose consciousness and become unable to stay afloat. Emergency responders arrived at the scene shortly after the incident, and attempts were made to revive Hilliard at the location. He was then rushed to a nearby hospital for further medical treatment. Unfortunately, despite efforts to save him, Hilliard passed away the following day, Saturday, due to complications from the incident.
Details of the Incident: Medical Emergency Causes Drowning
The incident occurred in the early afternoon hours on Friday, as Hilliard was swimming near the popular tourist area of 36th Avenue South in North Myrtle Beach. Local authorities reported that the drowning was not caused by hazardous water conditions or strong surf, but by an underlying medical issue that caused Hilliard to lose consciousness while in the water. The exact nature of the medical emergency has not been publicly disclosed, but authorities have stated that it appears to have been the primary cause of the fatal drowning.
The beach area near 36th Avenue South is a popular destination for vacationers and typically has lifeguards stationed in the vicinity. It is not yet clear whether lifeguards were at the specific location where Hilliard was found, but first responders were on the scene shortly after the call was made. Authorities have stated that there were no signs of foul play, and the incident is being treated as an accidental drowning caused by a medical emergency.
Community Mourns: Loss Felt in Kernersville and North Myrtle Beach
The tragic death of Todd Hilliard has left both the North Myrtle Beach community and his hometown of Kernersville, North Carolina, in mourning. Friends, family, and residents in both communities have expressed their sorrow over the loss of the man described as kind, well-liked, and dedicated to his family.
“Todd was a wonderful person, and it’s so hard to believe he’s gone,” said a family friend. “His passing has left a void in our hearts, and we will miss him dearly.”
While authorities have not released detailed information about Hilliard’s personal background, the news of his sudden passing has deeply affected those who knew him, particularly those who were vacationing nearby or witnessed the tragic incident unfold.
A Reminder of the Risks in the Water: Safety Precautions for Swimmers
The tragic event has brought attention to the hidden risks associated with swimming and spending time in the water, particularly for individuals who may have underlying health conditions. Even in calm waters, a medical emergency can quickly turn a routine swim into a dangerous situation.
Local officials and public safety experts have reminded beachgoers to always swim with a companion and to disclose any medical conditions that could pose a risk while in the water. Recognizing the early signs of distress and alerting others can help prevent similar tragedies in the future.
“It’s important to be aware of your surroundings, communicate with others, and prioritize safety when swimming,” said a local lifeguard. “Even if you’re familiar with the water, we encourage everyone to be cautious and aware of the risks.”
Investigation: Authorities Continue to Seek Clarity on Cause
At this time, the incident is being treated as an accidental drowning, and no further investigation is expected unless new information emerges. The Horry County Police Department, in conjunction with other local agencies, has been working to ensure that all relevant information is gathered, including witness statements, surveillance footage, and any medical reports that might shed light on the incident.
Public Tributes and Memorial Plans
As the family and friends of Todd Hilliard continue to grieve, there has been no announcement regarding any public memorial services. However, tributes to Hilliard’s life and memory have been shared by the community on social media and in person, with many expressing their condolences to the family during this heartbreaking time.